Brand & Communication / Case study

Precision Point Brand Brochure

I designed a nine page guide that brings six product categories into one reading system, connecting product imagery, specifications and an ordering reference.

My role
Brochure layout and information design
Edition
October 2026
Scope
9 pages · 6 product categories
Original October 2026 coverOrdering guide from the supplied brochure

Original supplied October 2026 edition · 9 pages

The design challenge

Connect the overview to the exact product.

Six product categories need a shared structure without becoming visually interchangeable. The ordering guide provides the route into the range; each product page then gives the category its own focal point.

Read the publication

01 / Design evidence

Give the reader two ways into the range.

The publication supports both an overview of the categories and a closer comparison of individual products.

Ordering guide: categories, references, specifications and page numbers in aligned columns.Read this page
Ordering guide: categories, references, specifications and page numbers in aligned columns.
  1. Build a useful entry point

    The opening guide collects product codes and page references in one place. Readers can begin with a category or with the reference they already have.

  2. Keep the structure stable

    Product title, main image, concise feature groups and a specification table repeat across the range. The order stays familiar as the product changes.

  3. Use colour as a supporting cue

    Orange, navy, aqua and pink give the categories distinct accents. Written headings and product names carry the distinction too, so colour is not the only cue.

02 / Design evidence

Make the critical difference visible.

The page system adapts to the information that matters for each product.

Luer slip syringes: four capacities grouped into one comparison structure.Read this page
Luer slip syringes: four capacities grouped into one comparison structure.
NeoTouch: incision depth and length remain separate, clearly labelled measurements.Read this page
NeoTouch: incision depth and length remain separate, clearly labelled measurements.

The syringe page makes capacity the comparison point. NeoTouch gives its two measurements separate positions beside the device. Consistency comes from the reading order, while the composition responds to the product.

03 / Design evidence

Inspect the complete publication.

The supplied edition remains intact, including the ordering guide and all six product categories.

Original publication · 9 pages

Precision Point Brand Brochure · October 2026

Open the complete edition to inspect the page sequence and detail.

Read the publication

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Artwork

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