Kiara Ishwarlall

Brand & Communication / Case study

New Product Portfolio

I built a shared editorial system for securement, masks and gowns, then carried it into a coordinated product launch communication.

My role
Editorial design, information layout and launch communication
Edition
2026
Scope
8 page catalogue and launch companion
Original New Product Portfolio coverOriginal surgical mask page

Original catalogue · 2026 · 8 pages

The design challenge

Unify products with very different information.

Securement devices, three mask formats and surgical gowns need to sit in one coherent catalogue. The shared page structure must accommodate different images, feature lists and table densities.

Read the publication

01 / Design evidence

One page structure, several product types.

The recurring bands and content positions make the publication feel connected without forcing identical page content.

Foley securement page: identification, benefits, image and specifications.Read this page
Foley securement page: identification, benefits, image and specifications.

  1. Put identification first

    The product name and reference lead the page. They remain above the description and feature groups, making the product identity the entry point.

  2. Create a repeatable sequence

    Navy section bands separate benefits from specifications. The aqua edge, image position and pale table rows repeat through the range.

  3. Allow the dense pages to expand

    The gown page carries a fuller specification table than the securement page. The shared hierarchy stays recognisable while the table accommodates the additional fields.

02 / Design evidence

Keep variants recognisable and comparable.

The three mask pages show the system most clearly: the layout stays stable while the product description, image and details change.

With ties: the first mask format.Read this page
With ties: the first mask format.
With earloops: a changed format within the same page structure.Read this page
With earloops: a changed format within the same page structure.
With visor: a different product image and feature set.Read this page
With visor: a different product image and feature set.

03 / Design evidence

Translate the catalogue into a launch format.

The catalogue is the detailed reference. The launch companion introduces the range in a longer, more promotional reading sequence.

Original launch companion, shown in its full vertical format.Inspect artwork
Original launch companion, shown in its full vertical format.

The same identity at a different pace.

The navy and aqua palette connects the two formats. In the launch piece, alternating product sections replace the catalogue’s tables and guide the reader down the range.

The long format is supporting evidence. The product pages remain the clearest demonstration of the editorial system.

Inspect the catalogue

04 / Design evidence

The complete catalogue.

A coordinated set of product pages and a related launch communication, shown as original artwork.

Original publication · 8 pages

New Product Portfolio 2026

Open the complete edition to inspect the page sequence and detail.

Read the publication

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Artwork

Full size