Logo Design, Kiara Ishwarlall

Concept · Form · Application

One idea, made recognisable.

Each identity starts with a different visual problem: expressing movement, integrating a clinical cue or distinguishing a product within a wider brand.

The diagrams below unpack my finished artwork. They are retrospective portfolio explanations, rather than a record of original sketches or unselected concepts.

01 / Vortex

Let the symbol carry the name.

I made the spiral the identifying moment in Vortex, replacing the O while keeping the surrounding wordmark direct and geometric.

View original

The O becomes a spiral.

Curves meet angular lettering.

A focal point with a role

The red spiral communicates the name through form. It carries the colour accent, leaving the black lettering to provide structure.

Beyond the mark

The catalogue carries the same red emphasis into headings and product communication, giving the identity a consistent place to work.

02 / Inspire

Make the first letter do more.

I integrated a medical bag and cross into the opening I, then balanced its solid weight with a lighter outlined wordmark.

A single integrated deviceThe handle suggests the bag. The cross and vertical letter share the same space.

View original

Solid openingOutlined continuation

Balance without another icon

Keeping the bag inside the wordmark avoids a separate symbol competing with the name. The outlined letters give the heavier first form room to lead.

03 / UroGuard & SecureLok

Give the product its own place.

I designed a protective parent identity and a distinct product mark, connecting UroGuard’s shield with SecureLok’s more specific fastening cue.

Parent identity

View original

The shield and tubing cue establish the wider brand.

Product identity

View original

The parent name stays visible above a distinctive product wordmark.

Two lines, one locking device

The turquoise shape connects the C in Secure with the O in Lok. This simplified diagram isolates that relationship. The keyhole reinforces the name, while the stacked arrangement makes the product mark compact.

04 / Pure

Put the category inside the word.

I brought a fluid drop into the U, giving the infusion identity a relevant cue without adding a separate emblem beside the name.

View original

Drop + letterThe blue outline defines the drop around a dark centre. It introduces colour at the point where the product category enters the name.

The supporting line sits below the name, keeping the wordmark and fluid cue together as the primary reading level.

05 / SurgiFlow

Carry direction through the wordmark.

I combined slanted lettering with a flowing red motif, concentrating the movement around Flow while retaining the parent brand endorsement.

View original

Letter angle and terminal strokes share a direction.

Separate the reading levels

The smaller endorsement provides context. Black anchors Surgi, while red brings attention to Flow and its extended motif.

A product within a brand family

I designed SurgiFlow as the product identity. The existing Advanced Medtech mark remains in the lockup as its parent brand endorsement.

06 / Guardian

Build the signal into the letter.

I connected a pulse motif directly to the opening G, using a single colour and negative space to make the clinical cue part of the name.

The pulse crosses into the G and meets its circular centre.

View original

Shape does the distinguishing

The open pulse line contrasts with the solid lettering. Their connection supplies the defining detail without introducing a second colour.

The full mark keeps that relationship visible alongside the remaining letters, rather than relying on an isolated medical icon.

Identity in use

From a mark to a publication.

The Vortex and Inspire publications show how the identities move from isolated artwork into recognisable product communication.

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Vortex: the wordmark and red accent lead the catalogue cover.

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Inspire: the identity becomes the focal point of the clinical flat lay cover.

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All brand projects Selected Work