Kiara Ishwarlall

Brand & Communication / Case study

Vortex Product Catalogue

I designed the Vortex identity and catalogue, carrying its distinctive red spiral from the wordmark into product imagery, annotations and range information.

My role
Logo design, catalogue layout and technical communication
Edition
October 2025
Scope
5 page catalogue and original wordmark
Original Vortex catalogue coverOriginal annotated closed suction page

Original catalogue · October 2025 · 5 pages

The design challenge

Bridge a strong mark and technical detail.

The catalogue needs to introduce the brand and explain a product family. The wordmark carries recognition, while annotations and tables do the detailed communication work.

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01 / Design evidence

Let the identity set the direction.

The red spiral and angular letterforms give Vortex a recognisable signature. The catalogue carries that contrast into a restrained red, black and white system.

Original Vortex wordmark with its red spiral motif

Original logo artwork

Catalogue cover: the identity becomes the focal point over a dark clinical image.Read this page
Catalogue cover: the identity becomes the focal point over a dark clinical image.

02 / Design evidence

Move from recognition to explanation.

The interior changes pace: product features and range information take priority over the large brand introduction.

Closed suction page: annotations connect feature descriptions to physical components.Read this page
Closed suction page: annotations connect feature descriptions to physical components.

  1. Connect the label to the part

    Leader lines and close views make the product image explanatory. The image gives each feature a location instead of leaving it as an isolated paragraph.

  2. Keep the accent functional

    Red appears in headings, labels and key table details. Repeating one accent connects the technical pages to the wordmark.

  3. Separate the types of information

    The product explanation and specification reference use different pages. This lets the image led introduction stay distinct from the denser comparison table.

Inspect the original specification and irrigation pages
Original specification tables, with sizes, use periods and references.Read this page
Original specification tables, with sizes, use periods and references.
Original irrigation set page, with a different content density.Read this page
Original irrigation set page, with a different content density.

03 / Design evidence

A complete identity application.

The strongest evidence is the connection between the mark, the cover and the annotated product page. The full publication remains available for closer inspection.

Original publication · 5 pages

Vortex Product Catalogue

Open the complete edition to inspect the page sequence and detail.

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Further refinement. The small specification text and closely spaced annotations are the next areas to improve in a future edition. They are retained as original work here.

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Artwork

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