I developed exhibition graphics and coordinated marketing communication for Jehu’s Africa Health presence, connecting stand messaging with product literature and digital content.
View photograph Africa Health 2024 · the graphic system in a live exhibition setting. Event photography supplied from the project archive.
01
Give the company a clear presence.
I worked on the design and preparation of Jehu's exhibition presence at Africa Health, connecting the company's broader healthcare offering with the products visitors could explore at the stand.
The work needed to function at several scales: large panels to establish the brand, product material to support closer conversations, and digital communication to help customers find the exhibition.
02
Connect the stand with the communication.
The exhibition package brought together Jehu and partner product panels, branded stand material, a company profile, product information and QR linked resources. A consistent hierarchy helped the broad range read as one offer while allowing individual products to remain recognisable.
The wider campaign included appointment led email communication, event promotion and an on site interview brief. These connected the physical stand with the customer communication around it. Supporting digital pieces were developed within the creative team, including approved email signatures and event post artwork by Shenaya.
View detail Exhibition advert · the archive artwork brings the company introduction and partner offer into a compact format.View detail Branded material on location · the tote connects the exhibition identity with a useful take away item. Archive photograph; photographer unconfirmed.
03
From artwork to exhibition
See the panels in context.
The panel system gave each partner a recognisable place within the Jehu exhibition. A shared hierarchy, image, headline, brand and product detail, connected different ranges while giving visitors a route from a broad introduction to a closer conversation.
This interactive study places the supplied Jehu and partner artwork onto a reconstruction informed by the 6 × 3 metre supplier concept. It makes the relationship between flat graphics, viewing distance and the stand’s overall presence easier to inspect.
Loading the interactive stand…
Booth concept and spatial reference: RAW creations. Interactive reconstruction prepared for this portfolio using the supplied artwork. Panel arrangement, furniture and proportions are illustrative; the photographs below show the installed stand.
Jehu panel
The central message connects the company’s service offer with its product portfolio.
Event photographs show how the panel artwork, digital displays and branded material came together in the finished stand, with the team welcoming visitors and sharing product information.
Africa Health TV · Jehu on the exhibition floor
1 min 08 sec
Coverage by Africa Health TV · Published 25 October 2024. The interview and footage show the Jehu stand during Africa Health and Medlab Africa. View the original coverage .About this film
A branch manager interview is intercut with Jehu brand animation, visitor conversations, tote bags, printed material and product displays. The closing card identifies the 22 to 24 October 2024 event in Cape Town. The coverage records the stand, printed materials and product displays in use.
English transcript (automatic)
Automatic speech transcript. Unclear speech is marked; wording may contain errors. Statements are those of the original film.
00:05 At Jehu Industries we are committed to enhancing healthcare outcomes by providing
00:10 High quality medical consumables and devices tailored to the needs of
00:14 Healthcare professionals across South Africa and the African continent.
00:20 Our wide product range developed through partnerships with leading manufacturers
00:24 Ensures that hospitals have access to reliable, evidence based solutions.
00:29 It's been a fantastic experience for us.
00:31 This is the first time for Jehu is exhibiting.
00:34 So we are really impressed with the responses that we've had
00:39 From the people. Our aim was to put the brand out there and also to get our
00:44 Presence maybe within the African regions as we do have a extensive presence
00:50 Within the South African region.
00:52 But we have really enjoyed what we've been able to do these past
00:57 Few days and we're looking forward to the next one.
View photo A visible exhibition presence. The overhead identity and open counter establish the stand within the exhibition hall.View photo Communication at the counter. Branded bags and QR linked resources bring the visual identity into face to face conversations.View photo Material in conversation. Printed product information supports discussions within the busy stand.View photo The team on location. The event team pictured within the completed exhibition environment.View photo Branding beyond the stand. The recognisable Jehu mark carries onto a take home item, visible here in the exhibition aisle. Photograph from the event archive; photographer unconfirmed.
05
Deliver and review.
Jehu exhibited at Africa Health on 22 to 24 October 2024. The event is recorded as completed in the event overview and appears in the annual marketing review.
The project shows how I bring brand design into a live commercial setting: preparing material that introduces the business, supports product conversations and gives the team a coherent exhibition presence.
