Product & Packaging / Product family

Lemon glycerin swabsticks

I adapted the citrus identity across carton, pouch and shipping artwork, keeping product recognition and quantity clear at each scale.

Project overview.

2024 · Jehu Industries

My role
Packaging identity, visual composition and format adaptation
Project scope
75 swab carton · three swab pouch · outer carton · two page communication
Design value
The flavour remains recognisable at different pack sizes, with quantity and detailed information clearly separated.

Packaging & variants.

Bright citrus imagery and clean typography make the lemon flavoured product immediately recognisable. The design carries from the 75 swab carton to the three swab pouch and shipping artwork.

Glycerin swabsticks · Lemon flavoured rendered packaging preview
Rendered packaging preview.

The carton and pouch form one coordinated product project.

Decisions, shown in the artwork.

The design needs to communicate a recognisable lemon flavoured product while distinguishing the total carton quantity from the contents of one pouch. The same identity then has to work on a much smaller flexible pack.

Retrospective design analysis · annotations prepared for this portfolio in 2026 from the original artwork.

Lemon swabstick carton front with product title, citrus imagery and separate 75 swab and three per pack labels
Enlarge original panel
Original carton front. The two yellow quantity blocks describe different packaging levels.
  1. Keep the product name prominent

    The large two line title establishes what the product is before the supporting detail. Black carries “Swab Sticks”, while yellow connects the name to the citrus palette.

  2. Use one recognisable flavour language

    Lemon imagery, green leaves and a pale citrus pattern recur on the carton and pouch. The written “Lemon Flavoured” label makes the meaning explicit rather than leaving it entirely to imagery.

  3. Separate total contents from pack contents

    Two yellow blocks distinguish 75 swabsticks from 3 per pack. On the pouch, the three swab count remains relevant while the larger carton quantity drops away.

Change the quantity message with the packaging level.

The carton communicates total stock; the pouch communicates the contents of one pack. The citrus identity repeats, while the count and arrangement adapt to the format.

Carton
75 swabsticksTotal contents shown on the carton
Individual pouch
3 swabsticksCount retained on the smaller pack
Information panel
Grouped detailContents, use and storage have labelled sections

From design to manufacturer handoff.

The carton, pouch and shipping artwork make the format adaptation visible. The pouch sheet also records dimensions, colour references and opening direction for production discussion.

Carton specification
The source states 14.5 × 8.5 × 16 cm and names Pantone 364U. These are source production references; the screen preview is not a colour proof.
Pouch arrangement
The pouch sheet shows repeated print positions, a 145 mm panel width and 65 mm repeat height, plus “Tear Here” and orientation markings.
Room for detailed copy
The side and reverse layouts group supporting information under labels, with separate reference, lot and date fields instead of placing all detail on the principal face.
Inspect the original production artwork ↓
Design review · a next refinement

Yellow lettering on white has less contrast than the black product name. A next refinement could use a darker title treatment and slightly quieter background pattern, then compare printed proofs while retaining the existing flavour and quantity hierarchy. This has not been applied to the source artwork.

From pack identity to product introduction.

The refreshed communication shows an AI assisted refinement of the product photograph within the original citrus identity. The pouch carries the same visual language into a smaller format, where the three swab quantity needs its own emphasis.

Three isolated lemon glycerin swabsticksView full image
Portfolio image refinement, 2026. AI assisted refinement based on the existing product image, with a clean transparent background.
Original three swab pouch artwork with citrus graphicsView full image
Smaller format, same identity. The original pouch artwork repeats the lemon imagery and gives the three swab quantity a clear position.
Lemon Glycerin Swabsticks cover

Complete publication · 2 pages

Lemon Glycerin Swabsticks

Browse the two-page communication with its AI assisted product-image refinement. The original wording and visual identity are retained.

Read brochure

Design outcome

A coordinated carton and pouch identity with different quantity messages for each packaging level, supported by dimensioned production layouts and two page product communication.

The artwork, up close.

Glycerin swabsticks · Lemon flavoured, carton artwork
Glycerin swabsticks · Lemon flavoured · source carton artwork.View full image
Glycerin swabsticks · Lemon flavoured · source carton artwork.
Three swab pouch artwork
The same product character is adapted to the smaller three swab pouch.View full image
The same product character is adapted to the smaller three swab pouch.
Coordinated shipping carton
Outer carton communication completes the packaging set.View full image
Outer carton communication completes the packaging set.

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Artwork

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