Design Research / Case study

Packaging under pressure

I conducted exploratory research into medical packaging in emergency settings, turning interviews and literature into a set of design priorities for access and information.

Role
Individual research & design
Institution
IIE Vega
Project
2023 to 2024
Context
Individual academic project
In this case study

2024 exploratory study · 2026 presentation

Design for the moment of use.

Practitioner accounts informed four priorities for medical packaging. These are research findings to investigate through future design and testing.

  1. Ease of access

    Materials and opening mechanisms affect how easily supplies can be reached and handled.

  2. Visible information

    Readable labels, prominent dates and clear product identification help people find what they need.

  3. Consistent visual cues

    Differences in colour and layout between similar products can create confusion during selection.

  4. Context of use

    Pressure, available space and equipment organisation influence how packaging is found and handled.

Three interview sessions, including a pilot and a paired interview. Small qualitative study; no redesigned product or clinical outcomes were tested.

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The design question.

Examine the gap between packaging designed for controlled settings and the practical demands of prehospital care, then identify considerations that could inform future design.

My contribution and the project context.

Independent literature review, research framing, interview design and refinement, interviewing, transcription, thematic analysis and research communication.

Individual BA Honours in Design Leadership research at IIE Vega, completed November 2024. A small qualitative study of practitioner experiences; it did not test a redesigned product or measure clinical outcomes.

From research to a considered proposal.

Frame the design question

The literature review considered human factors, communication and the realities of prehospital work. The project asked where packaging makes identification and access harder, and how designers could better understand those needs.

Refine the research instrument

An initial interview guide was piloted, revealing repetition and a question that asked participants to solve the design problem themselves. The guide was shortened and refocused on concrete experiences, visibility, handling and feedback.

Listen across different situations

Three interview sessions, including a pilot and a paired interview, explored practitioners’ experience of packaging. The collection method adapted to availability and connectivity, combining digital conversations, voice notes and an in person session.

Translate observations into design priorities

Thematic analysis identified ease of opening, visible product information, consistent visual cues and the effect of pressure and equipment organisation. These became priorities for future packaging work and for involving end users in evaluation.

Communicate findings and limitations

The report and poster bring the research into a design conversation. Recommendations remain exploratory: broader sampling and practical testing would be needed before claiming that a change improves safety, speed or patient outcomes.

Development and supporting evidence.

The outcome and the next step.

A completed research report, refined interview guide, thematic findings and communication poster. The work provides a reasoned foundation for future packaging briefs and user evaluation.

Skills in practice

  • Research framing
  • Literature review
  • Interview design
  • Thematic analysis
  • Research synthesis
  • Information design

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